NORTHWIND Announces ResWave2 with Enhanced Direct-Booking and Upsell Capabilities
Award Winning Vintage Hotels Switches to ResWave2 for Centralized Real-Time Yield Management to Maximize Rates; Custom Enhancements Let Guests Self-Select to Increase Incremental Revenue
NORTHWIND, provider of Maestro™ Enterprise Property Management hotel software and reservation softwaresolutions for the industry’s leading independent hotel, resorts, and multi-property groups, announced it strengthened its popular ResWave online booking engine. Enhanced ResWave2 enables independent hotel operators to provide direct web booking that lowers OTA fees with new group, upsell, social media and mobile features to let guests directly book rooms while traveling or from a property’s social media sites. Click here to learn more about Maestro’s solutions for profitability and productivity.
Direct mobile-ready website reservation booking is more important than ever for independent operators to market themselves, increase occupancy, and control booking costs. Maestro ResWave2 is a turnkey, hosted solution that reduces dependency on reservations from OTA’s and increases profitability. The system is mobile-friendly and fully integrated with Maestro PMS for real-time reservation control, optimized rates, and accurate availability. ResWave2 is designed for use by leisure travelers, group members and planners, and corporate accounts across multiple online channels and social media websites.
Savvy hotel group selects ResWave2 to decrease costs and manual processes, increase upsell
“We recently made a thoughtful decision to move to ResWave2 for online reservations at our 5 independent hotels,” said Michelle Miller Corporate Director of Revenue for Vintage Hotels. “With ResWave2 we have current rate codes, promotions, packages, and inventory because it is fully-integrated with our Maestro Multi-Property PMS. Our previous online booking system required us to continually load rates manually for all properties; this had the potential of gaps in managing those rates. It was not a seamless process whereas now, we work in live time.” Miller noted that ResWave2 also enables Vintage Hotels to use real-time central yield management to maximize rates and online revenues within the booking engine.
“We operate five unique properties, each with its own packages, specials, and amenities. ResWave2 also lets us offer custom enhancements online so guests can self-select to increase incremental booking revenue,” Miller explained. “We have many couples booking with us and chocolate covered strawberries are currently one of our most popular amenities. When guests book rooms on ResWave2, the system enables us to suggest these enhancements by showing images with descriptions that encourage additional capture. Guests value these suggestions and we are seeing increased sales of these incidentals. The system has proven to be easily managed thus far and demonstrates continued opportunity moving forward as we strive for growth in internet conversion.”
ResWave2 gives indie operators competitive edge at lower cost
ResWave2 enables independent operators to offer a personalized guest experience and compete online without the big brand budgets with features that let guests add profitable amenities as they book reservations. The system combines the latest flexible booking technology with consumer-focused functionality and seamless customization with a hotel’s website branding and image. It offers an easy to use, guest-centric booking process from a property’s website and social media channels like Facebook, YouTube, and Twitter. New features include:
- Meeting planner access to group rosters for accurate rooming lists
- Enhanced mobile optimization for any device
- Real-time online activity booking for theatre tickets, tee-time, dining, etc.
- Gateway to reservation upgrades from all channels
- Online Sales & Catering meeting space inquiry
- Enhanced online table reservation bookings
- Online Loyalty registration, account access, guest preferences
- Facebook Booking App